Oh Happy Day

Client: Oh Happy Dani
Services: Creative Installations, Live Event, Logistics Management

The client, a vibrant and colorful brand, sought to host a product launch event in collaboration with Target stores. Their goal was to not only showcase their line of products but also to foster a sense of togetherness and community among attendees.

During the initial discovery phase, we delved into understanding the brand's ethos, target audience, and their vision for the event. Key questions included the desired atmosphere, the significance of the Target partnership, and the overarching message they wanted to convey.

The challenge presented to us was twofold: to create an event that stayed true to the brand's colorful identity of promoting togetherness and inclusivity while managing the logistics of the fallout of a global pandemic.

The execution phase involved meticulous planning and coordination to bring the concept to life. Collaborating closely with the client, we ensured that every detail aligned with the brand's identity and the event's objectives. From logistics to creative direction, each aspect was carefully managed to deliver a seamless and immersive experience.

This included a visually striking display showcasing the brand's products, complemented by an oversized interactive installation designed to evoke feelings of togetherness and community. Additional creative elements such as playful signage and thematic installations were incorporated to enhance the overall ambiance.

The product launch event was a resounding success, achieving the client's goals of celebrating their brand while fostering a sense of community. Attendees engaged with the interactive elements, and the colorful environment reflected the brand's identity. Positive feedback was received from both supporters and stakeholders, highlighting the event's thoughtful and interactive nature.

Through strategic planning, creative execution, and collaboration, we were able to create a vibrant and inclusive product launch event that resonated with attendees. The event not only celebrated the brand's success but also strengthened its connection with its audience, paving the way for future engagements and partnerships.

The team was so attentive and thoughtful, I can't wait for future events.

~

Danielle Coke, Oh Happy Dani

~

The team was so attentive and thoughtful, I can't wait for future events. ~ Danielle Coke, Oh Happy Dani ~

photo credits: amber zurii photography