Pop Out and Record

Client: Maverick City Music
Services: Live Show Production, Logistics Management

Maverick City Music, a contemporary Christian music group, partnered with Chroma to coordinate a live recording and pop-up shop event following a successful week-long writer's camp.

Chroma was recommended to Maverick City Music through a former colleague. The discovery process involved understanding the unique requirements of coordinating a live recording and pop-up shop within a short timeframe. The event served as the culmination of the writer's camp, featuring a live recording of Maverick City Music's Jubilee album and a pop-up shop for fans.

Initially contracted for onsite logistics coordination during the writer's camp, Chroma's successful execution led to extending services for the live pop-up event. The focus was on creating a safe, organized, and well-executed event to showcase the live recording and merchandise. Despite unexpected challenges such as the tight timeline, venue selection challenges, and merchandise planning, Chroma delivered a successful event for over 3500 attendees.

The live recording and pop-up shop were well-received, aligning with Maverick City Music's message of hope. Success was measured by the seamless coordination of details and logistics, enabling the creation of the live recording and album visuals. To date, the album has peaked at #2 on the Billboard charts and the live recording has been viewed over 8+ million times.

This case study highlights Chroma's ability to adapt and coordinate complex events such as live recordings and pop-up shops, contributing to the success of Maverick City Music's Jubilee album release and creating an immersive experience for fans of contemporary Christian music.