Civics for the Culture
Client Stacey Abrams One Georgia
Services Live Activation, Custom Fabrication
Unfinished Business at One Music Fest, hosted by Stacey Abrams One Georgia, aimed to promote voter registration and early voting among the festival's attendees.
One Georgia, referred by a friend and collaborator, approached Chroma to create a custom installation for the Stacey Abrams One-time Music Festival (SAxOMF). The goal was to raise awareness for voter registration and early voting, targeting African American voters aged 18-35.
Chroma collaborated with One Georgia to understand the festival's vibe and the importance of engaging the target demographic. Key aspects included creating a fresh, eye-catching activation that aligned with the festival's cultural essence.
Chroma devised a strategy combining custom installations and creative merchandising. Peaches, symbolic of Georgia, were integrated into the display alongside informative materials. Attendees received free limited-edition merch creating a memorable takeaway that reinforced voter education. The activation was strategically placed to attract attention and spark conversations
Success metrics included social shares, interaction levels, and an increase in early voter registrations post-event. Attendees appreciated the blend of culture, education, and entertainment, contributing to a memorable festival experience.
Artwork by Natalie Lauren Sims
Chroma's creative approach and strategic planning helped promote voter education and engagement at the SAxOMF festival, ultimately contributing to the success of the event and the client's campaign goals.