Test Driving a Tesla

My best friend bought a Tesla last year. Though it's none of your business, yes, she can afford it. And though it's still none of your business, yes, I thought the purchase was a bit pretentious and a bit out of character for her. Yet, it wasn't jealously that pushed my nose toward the sky and subsequently at her, but it was more a sincere skepticism. Now, don't get me wrong I am among the more future-forward, device savvy, environmentally conscious of all my closest friends, but I genuinely felt that the Tesla brand was simply the outcome of a wealthy serial hobbyist tinkering with technology. And then, I drove it. 

After some thought, we decided to take the car on a long road trip to the beach during my birthday week. And I don't know if it was the birthday vibes or good company, but the features on the car seemed so intuitive, the ride was smooth, and the ability to allow the car to self-drive, oh it was so good. From that time on, I put the Tesla on my very short list of "things I must buy."

I was converted. Now, how often is your brand converting naysayers into new customers? And what if I told you that Experiential Marketing was a great way to get them to "test drive" your brand? Would you believe me? Well, you should.

Studies show that around 70% of users become brand loyalists following a marketing experience or event. That statistic means more exposure, trust, and loyalty which all adds up to dollars and cents for your brand. 

Allow your skeptics to see and feel your brand. Create an opportunity to transform the curious into customers with a live activation curated by Chroma.